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    • Spec: V2 Ecommerce Events

    On this page

    Segment’s e-commerce spec helps define the journey for a customer as they browse your store, click on promotions, view products, add those products to a cart, and complete a purchase.

    Note

    Not all destinations support every event listed here and accept arrays as properties. Refer to individual destination documentation for more information on supported events and properties.

    Event lifecycles

    Here is a list of supported events for our various categories within the customer journey.

    Browsing overview

    Action Description
    Products Searched User searched for products
    Product List Viewed User viewed a product list or category
    Product List Filtered User filtered a product list or category

    Promotions overview

    Action Description
    Promotion Viewed User viewed promotion
    Promotion Clicked User clicked on promotion

    Core ordering overview

    Action Description
    Product Clicked User clicked on a product
    Product Viewed User viewed a product details
    Product Added User added a product to their shopping cart
    Product Removed User removed a product from their shopping cart
    Cart Viewed User viewed their shopping cart
    Checkout Started User initiated the order process (a transaction is created)
    Checkout Step Viewed User viewed a checkout step
    Checkout Step Completed User completed a checkout step
    Payment Info Entered User added payment information
    Order Completed User completed the order
    Order Updated User updated the order
    Order Refunded User refunded the order
    Order Cancelled User cancelled the order

    Coupons overview

    Action Description
    Coupon Entered User entered a coupon on a shopping cart or order
    Coupon Applied Coupon was applied on a user’s shopping cart or order
    Coupon Denied Coupon was denied from a user’s shopping cart or order
    Coupon Removed User removed a coupon from a cart or order

    Wishlisting overview

    Action Description
    Product Added to Wishlist User added a product to the wish list
    Product Removed from Wishlist User removed a product from the wish list
    Wishlist Product Added to Cart User added a wishlist product to the cart

    Sharing overview

    Action Description
    Product Shared Shared a product with one or more friends
    Cart Shared Shared the cart with one or more friends

    Reviewing overview

    Action Description
    Product Reviewed User reviewed a product

    The following sections list more detail for each lifecycle event as well as an example API call.

    Browsing

    Browsing lifecycle events represent key events that a customer might have while browsing your apps.

    Products Searched

    Fire this event when a visitor searches for products.

    This event supports the following semantic properties:

    Property Type Description
    query String | Object Query the user searched with

    Example:

    analytics.track('Products Searched', {
  query: 'blue roses'
});

    Product List Viewed

    Fire this event when a visitor views a product list or category.

    Note

    Not all destinations accept arrays as properties. Refer to individual destination documentation for more information on supported events and properties.

    This event supports the following semantic properties:

    Property Type Description
    list_id String Product list being viewed
    category String Product category being viewed
    products Array<Product> Products displayed in the product list
    products.$.product_id String Product id displayed on the list
    products.$.sku String Sku of the product being viewed
    products.$.category String Product category being viewed
    products.$.name String Name of the product being viewed
    products.$.brand String Brand associated with the product
    products.$.variant String Variant of the product
    products.$.price Number Price ($) of the product being viewed
    products.$.quantity Number Quantity of a product
    products.$.coupon String Coupon code associated with a product (for example, MAY_DEALS_3)
    products.$.position Number Position in the product list (ex. 3)
    products.$.url String URL of the product page
    products.$.image_url String Image url of the product

    Example:

    analytics.track('Product List Viewed', {
  list_id: 'hot_deals_1',
  category: 'Deals',
  products: [
    {
      product_id: '507f1f77bcf86cd799439011',
      sku: '45790-32',
      name: 'Monopoly: 3rd Edition',
      price: 19,
      position: 1,
      category: 'Games',
      url: 'https://www.example.com/product/path',
      image_url: 'https://www.example.com/product/path.jpg'
    },
    {
      product_id: '505bd76785ebb509fc183733',
      sku: '46493-32',
      name: 'Uno Card Game',
      price: 3,
      position: 2,
      category: 'Games'
    }
  ]
});

    Note

    The Product List Viewed event is aliased to the Viewed Product Category event (from e-commerce v1 spec).

    Product List Filtered

    Send this event when a visitor filters a product list or category.

    Note

    Not all destinations accept arrays as properties. Refer to individual destination docs for more information on supported events and properties.

    This event supports the following semantic properties:

    Property Type Description
    list_id String Product list being viewed
    category String Product category being viewed
    filters Array Product filters that the customer is using
    filters.$.type String Id of the filter type that the customer is using
    filters.$.value String Id of the selection that the customer chose
    sorts Array<Sort> Product sorting that the customer is using
    sorts.$.type String Id of the sort type that the customer is using
    sorts.$.value String Id of the selection type the the customer is using (ascending, descending)
    products Array Products displayed in the product list
    products.$.product_id String Product id displayed on the list
    products.$.sku String Sku of the product being viewed
    products.$.category String Product category being viewed
    products.$.name String Name of the product being viewed
    products.$.brand String Brand associated with the product
    products.$.variant String Variant of the product
    products.$.price Number Price ($) of the product being viewed
    products.$.quantity Number Quantity of a product
    products.$.coupon String Coupon code associated with a product (for example, MAY_DEALS_3)
    products.$.position Number Position in the product list (ex. 3)
    products.$.url String URL of the product page
    products.$.image_url String Image url of the product

    Example:

    
analytics.track('Product List Filtered', {
  list_id: 'todays_deals_may_11_2019',
  filters: [
    {
      type: 'department',
      value: 'beauty'
    },
    {
      type: 'price',
      value: 'under-$25'
    },
  ],
  sorts: [
    {
      type: 'price',
      value: 'desc'
    }
  ],
  products: [
    {
      product_id: '507f1f77bcf86cd798439011',
      sku: '45360-32',
      name: 'Special Facial Soap',
      price: 12.60,
      position: 1,
      category: 'Beauty',
      url: 'https://www.example.com/product/path',
      image_url: 'https://www.example.com/product/path.jpg'
    },
    {
      product_id: '505bd76785ebb509fc283733',
      sku: '46573-32',
      name: 'Fancy Hairbrush',
      price: 7.60,
      position: 2,
      category: 'Beauty'
    }
  ]
});

    Promotions

    Promotion view and click events help you gather analytics on internal offers within your web or mobile app. For example, when a banner advertisement is shown in your web or app’s home page, you can fire a Viewed Promotion event. If the user proceeds to click the advertisement, fire the Clicked Promotion event.

    Promotion Viewed

    Fire this event when a user views a promotion.

    This event supports the following semantic properties:

    Property Type Description Example
    promotion_id String Promotion’s ID promo_1
    creative String Promotion’s creative top_banner_2
    name String Promotion’s name 75% store-wide shoe sale
    position String Promotion’s position home_banner_top

    Example:

    analytics.track('Promotion Viewed', {
  promotion_id: 'promo_1',
  creative: 'top_banner_2',
  name: '75% store-wide shoe sale',
  position: 'home_banner_top'
});

    Note

    The Promotion Viewed event is aliased to the Viewed Promotion event.

    Promotion Clicked

    Fire this event when a visitor clicks an internal offer promotion.

    This event supports the following semantic properties:

    Property Type Description Example
    promotion_id String Promotion’s ID promo_1
    creative String Promotion’s creative top_banner_2
    name String Promotion’s name 75% store-wide shoe sale
    position String Promotion’s position home_banner_top

    Example:

    analytics.track('Promotion Clicked', {
  promotion_id: 'promo_1',
  creative: 'top_banner_2',
  name: '75% store-wide shoe sale',
  position: 'home_banner_top'
});

    Note

    The Promotion Clicked event is aliased to the Clicked Promotion event.

    Core Ordering

    These events represent the customer journey in regards to product ordering.

    Product Clicked

    Fire this event when a visitor clicks a product.

    This event supports the following semantic properties:

    Property Type Description
    product_id String Database id of the product being viewed
    sku String Sku of the product being viewed
    category String Product category being viewed
    name String Name of the product being viewed
    brand String Brand associated with the product
    variant String Variant of the product
    price Number Price of the product being viewed
    quantity Number Quantity of a product
    coupon String Coupon code associated with a product (for example, MAY_DEALS_3)
    position Number Position in the product list (ex. 3)
    url String URL of the product page
    image_url String Image url of the product

    Example:

    analytics.track('Product Clicked', {
  product_id: '507f1f77bcf86cd799439011',
  sku: 'G-32',
  category: 'Games',
  name: 'Monopoly: 3rd Edition',
  brand: 'Hasbro',
  variant: '200 pieces',
  price: 18.99,
  quantity: 1,
  coupon: 'MAYDEALS',
  position: 3,
  url: 'https://www.example.com/product/path',
  image_url: 'https://www.example.com/product/path.jpg'
});

    Note

    • The sku and product_id don’t have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.
    • The Product Clicked event is aliased to the Clicked Product event from e-commerce v1 spec.

    Product Viewed

    Fire this event when a visitor views a product. That view might happen on a page, screen, or preview modal.

    This event supports the following semantic properties:

    Property Type Description
    product_id String Database id of the product being viewed
    sku String Sku of the product being viewed
    category String Product category being viewed
    name String Name of the product being viewed
    brand String Brand associated with the product
    variant String Variant of the product
    price Number Price ($) of the product being viewed
    quantity Number Quantity of a product
    coupon String Coupon code associated with a product (for example, MAY_DEALS_3)
    currency String Currency of the transaction
    position Number Position in the product list (ex. 3)
    value Number Total value of the product after quantity
    url String URL of the product page
    image_url String Image url of the product

    Example:

    analytics.track('Product Viewed', {
  product_id: '507f1f77bcf86cd799439011',
  sku: 'G-32',
  category: 'Games',
  name: 'Monopoly: 3rd Edition',
  brand: 'Hasbro',
  variant: '200 pieces',
  price: 18.99,
  quantity: 1,
  coupon: 'MAYDEALS',
  currency: 'usd',
  position: 3,
  value: 18.99,
  url: 'https://www.example.com/product/path',
  image_url: 'https://www.example.com/product/path.jpg'
});

    Note

    • The sku and product_id don’t have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.
    • The Product Viewed event is aliased to the Viewed Product event from e-commerce v1 spec.

    Product Added

    Fire this event when a visitor adds a product to their shopping cart.

    This event supports the following semantic properties:

    Property Type Description
    cart_id String Cart ID to which the product was added to
    product_id String Database id of the product being viewed
    sku String Sku of the product being viewed
    category String Product category being viewed
    name String Name of the product being viewed
    brand String Brand associated with the product
    variant String Variant of the product
    price Number Price ($) of the product being viewed
    quantity Number Quantity of a product
    coupon String Coupon code associated with a product (for example, MAY_DEALS_3)
    position Number Position in the product list (ex. 3)
    url String URL of the product page
    image_url String Image url of the product

    Example:

    analytics.track('Product Added', {
  cart_id: 'skdjsidjsdkdj29j',
  product_id: '507f1f77bcf86cd799439011',
  sku: 'G-32',
  category: 'Games',
  name: 'Monopoly: 3rd Edition',
  brand: 'Hasbro',
  variant: '200 pieces',
  price: 18.99,
  quantity: 1,
  coupon: 'MAYDEALS',
  position: 3,
  url: 'https://www.example.com/product/path',
  image_url: 'https://www.example.com/product/path.jpg'
});

    Note

    • The sku and product_id don’t have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.
    • The Product Added event is aliased to the Added Product event from e-commerce v1 spec.

    Product Removed

    Fire this event when a visitor removes a product from their shopping cart.

    This event supports the following semantic properties:

    Property Type Description
    cart_id String Cart ID to which the product was removed from
    product_id String Database id of the product being viewed
    sku String Sku of the product being viewed
    category String Product category being viewed
    name String Name of the product being viewed
    brand String Brand associated with the product
    variant String Variant of the product
    price Number Price ($) of the product being viewed
    quantity Number Quantity of a product
    coupon String Coupon code associated with a product (for example, MAY_DEALS_3)
    position Number Position in the product list (ex. 3)
    url String URL of the product page
    image_url String Image url of the product

    Example:

    analytics.track('Product Removed', {
  cart_id: 'ksjdj92dj29dj92d2j',
  product_id: '507f1f77bcf86cd799439011',
  sku: 'G-32',
  category: 'Games',
  name: 'Monopoly: 3rd Edition',
  brand: 'Hasbro',
  variant: '200 pieces',
  price: 18.99,
  quantity: 1,
  coupon: 'MAYDEALS',
  position: 3,
  url: 'https://www.example.com/product/path',
  image_url: 'https://www.example.com/product/path.jpg'
});

    Note

    • The sku and product_id don’t have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.
    • The Product Removed event is aliased to the Removed Product event from e-commerce v1 spec.

    Cart Viewed

    Fire this event when a visitor views a shopping cart.

    Note

    Not all destinations accept arrays as properties. Refer to individual destination documentation for more information on supported events and properties.

    This event supports the following semantic properties:

    Property Type Description
    cart_id String Shopping cart ID
    products Array Products displayed in the product list
    products.$.product_id String Product ID displayed on the list
    products.$.sku String Sku of the product being viewed
    products.$.category String Product category being viewed
    products.$.name String Name of the product being viewed
    products.$.brand String Brand associated with the product
    products.$.variant String Variant of the product
    products.$.price Number Price ($) of the product being viewed
    products.$.quantity Number Quantity of a product
    products.$.coupon String Coupon code associated with a product (for example, MAY_DEALS_3)
    products.$.position Number Position in the product list (ex. 3)
    products.$.url String URL of the product page
    products.$.image_url String Image url of the product

    Example:

    analytics.track('Cart Viewed', {
  cart_id: 'd92jd29jd92jd29j92d92jd',
  products: [
    {
      product_id: '507f1f77bcf86cd799439011',
      sku: '45790-32',
      name: 'Monopoly: 3rd Edition',
      price: 19,
      position: 1,
      category: 'Games',
      url: 'https://www.example.com/product/path',
      image_url: 'https://www.example.com/product/path.jpg'
    },
    {
      product_id: '505bd76785ebb509fc183733',
      sku: '46493-32',
      name: 'Uno Card Game',
      price: 3,
      position: 2,
      category: 'Games'
    }
  ]
});

    Checkout Started

    Fire this event whenever an order/transaction was started. Fire on the page that the customer lands on after they press the checkout button.

    Note

    Not all destinations accept arrays as properties. Refer to individual destination documentation for more information on supported events and properties.

    Be sure to include all items in the cart as event properties, with the same properties from the previous calls, like so:

    This event supports the following semantic properties:

    Property Type Description
    order_id String Order/transaction ID
    affiliation String Store or affiliation from which this transaction occurred (for example, Google Store)
    value Number Revenue ($) with discounts and coupons added in. For better flexibility and total control over tracking, we let you decide how to calculate how coupons and discounts are applied
    revenue Number Revenue ($) associated with the transaction (excluding shipping and tax)
    shipping Number Shipping cost associated with the transaction
    tax Number Total tax associated with the transaction
    discount Number Total discount associated with the transaction
    coupon String Transaction coupon redeemed with the transaction
    currency String Currency code associated with the transaction
    products Array Products in the order
    products.$.product_id String Database id of the product being viewed
    products.$.sku String Sku of the product being viewed
    products.$.category String Product category being viewed
    products.$.name String Name of the product being viewed
    products.$.brand String Brand associated with the product
    products.$.variant String Variant of the product
    products.$.price Number Price ($) of the product being viewed
    products.$.quantity Number Quantity of a product
    products.$.coupon String Coupon code associated with a product (for example, MAY_DEALS_3)
    products.$.position Number Position in the product list (ex. 3)
    products.$.url String URL of the product page
    products.$.image_url String Image url of the product

    Example:

    analytics.track('Checkout Started', {
  order_id: '50314b8e9bcf000000000000',
  affiliation: 'Google Store',
  value: 30,
  revenue: 25.00,
  shipping: 3,
  tax: 2,
  discount: 2.5,
  coupon: 'hasbros',
  currency: 'USD',
  products: [
    {
      product_id: '507f1f77bcf86cd799439011',
      sku: '45790-32',
      name: 'Monopoly: 3rd Edition',
      price: 19,
      quantity: 1,
      category: 'Games',
      url: 'https://www.example.com/product/path',
      image_url: 'https://www.example.com/product/path.jpg'
    },
    {
      product_id: '505bd76785ebb509fc183733',
      sku: '46493-32',
      name: 'Uno Card Game',
      price: 3,
      quantity: 2,
      category: 'Games'
    }
  ]
});

    Note

    • The sku and product_id don’t have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.
    • The Checkout Started event is aliased to the Started Order event from Segment’s GA Enhanced E-Commerce destinations.

    Checkout Step Viewed

    Fire this event whenever a checkout step is viewed.

    This event supports the following semantic properties:

    Property Type Description
    checkout_id String Checkout transaction ID
    step Number Number representing a step in the checkout process
    shipping_method String String representing the shipping the method chosen
    payment_method String String representing the payment method chosen

    Example:

    analytics.track('Checkout Step Viewed', {
  checkout_id: '50314b8e9bcf000000000000',
  step: 2,
  shipping_method: 'Fedex',
  payment_method: 'Visa'
});

    Note

    shipping_method and payment_method are semantic properties. If you want to send that information, do so in this exact spelling.

    You can have as many or as few steps in the checkout funnel as you’d like. Note that you’ll still need to track the Order Completed event per Segment’s standard e-commerce tracking API after you’ve tracked the checkout steps.

    Note

    The Checkout Step Viewed event is aliased to the Viewed Checkout Step event from Segment’s GA Enhanced E-Commerce destinations.

    Checkout Step Completed

    Fire this event whenever a checkout step is completed.

    This event supports the following semantic properties:

    Property Type Description
    checkout_id String Checkout transaction ID
    step Number Number representing a step in the checkout process
    shipping_method String String representing the shipping the method chosen
    payment_method String String representing the payment method chosen

    Example:

    analytics.track('Checkout Step Completed', {
  checkout_id: '50314b8e9bcf000000000000',
  step: 2,
  shipping_method: 'Fedex',
  payment_method: 'Visa'
});

    Note

    shipping_method and payment_method are semantic properties. If you want to send that information, do so in this exact spelling.

    You can have as many or as few steps in the checkout funnel as you’d like. Note that you’ll still need to track the Order Completed event per Segment’s standard e-commerce tracking API after you’ve tracked the checkout steps.

    Note

    The Checkout Step Completed event is aliased to the Completed Checkout Step event from Segment’s GA Enhanced E-Commerce destinations.

    Payment Info Entered

    Fire this event whenever payment information has been successfully entered.

    This event supports the following semantic properties:

    Property Type Description
    checkout_id String Checkout transaction ID
    order_id String Order ID (optional)
    step Number Number representing a step in the checkout process
    shipping_method String String representing the shipping the method chosen
    payment_method String String representing the payment method chosen

    Example:

    analytics.track('Payment Info Entered', {
  checkout_id: '39f39fj39f3jf93fj9fj39fj3f',
  order_id: 'dkfsjidfjsdifsdfksdjfkdsfjsdfkdsf'
});

    Note

    shipping_method and payment_method are semantic properties. If you want to send that information, do so in this exact spelling.

    You can have as many or as few steps in the checkout funnel as you’d like. Note that you’ll still need to track the Order Completed event per Segment’s standard e-commerce tracking API after you’ve tracked the checkout steps.

    Order Updated

    Fire this event whenever an order/transaction was updated.

    Note

    Not all destinations accept arrays as properties. Refer to individual destination documentation for more information on supported events and properties.

    Be sure to include all items in the cart as event properties, with the same properties from the previous calls, like so:

    This event supports the following semantic properties:

    Property Type Description
    order_id String Order/transaction ID
    affiliation String Store or affiliation from which this transaction occurred (for example, Google Store)
    total Number Revenue ($) with discounts and coupons added in

    Note that our Google Analytics Ecommerce destination accepts total or revenue, but not both. For better flexibility and total control over tracking, we let you decide how to calculate how coupons and discounts are applied
    revenue Number Revenue ($) associated with the transaction (excluding shipping and tax)
    shipping Number Shipping cost associated with the transaction
    tax Number Total tax associated with the transaction
    discount Number Total discount associated with the transaction
    coupon String Transaction coupon redeemed with the transaction
    currency String Currency code associated with the transaction
    products Array Products in the order
    products.$.product_id String Database id of the product being viewed
    products.$.sku String Sku of the product being viewed
    products.$.category String Product category being viewed
    products.$.name String Name of the product being viewed
    products.$.brand String Brand associated with the product
    products.$.variant String Variant of the product
    products.$.price Number Price ($) of the product being viewed
    products.$.quantity Number Quantity of a product
    products.$.coupon String Coupon code associated with a product (for example, MAY_DEALS_3)
    products.$.position Number Position in the product list (ex. 3)
    products.$.url String URL of the product page
    products.$.image_url String Image url of the product

    Example:

    analytics.track('Order Updated', {
      order_id: '50314b8e9bcf000000000000',
      affiliation: 'Google Store',
      total: 27.50,
      revenue: 25.00,
      shipping: 3,
      tax: 2,
      discount: 2.5,
      coupon: 'hasbros',
      currency: 'USD',
      products: [
        {
          product_id: '507f1f77bcf86cd799439011',
          sku: '45790-32',
          name: 'Monopoly: 3rd Edition',
          price: 19,
          quantity: 1,
          category: 'Games',
          url: 'https://www.example.com/product/path',
  image_url: 'https://www.example.com/product/path.jpg'
        },
        {
          product_id: '505bd76785ebb509fc183733',
          sku: '46493-32',
          name: 'Uno Card Game',
          price: 3,
          quantity: 2,
          category: 'Games'
        }
      ]
    });

    Note

    • The sku and product_id don’t have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.
    • The Order Updated event is aliased to the Updated Order event from Segment’s GA Enhanced E-Commerce destinations.

    Order Completed

    Fire this event whenever an order/transaction was successfully completed by the customer.

    Note

    Not all destinations accept arrays as properties. Refer to individual destination documentation for more information on supported events and properties.

    Be sure to include all items in the cart as event properties, with the same properties from the previous calls, like so:

    This event supports the following semantic properties:

    Property Type Description
    checkout_id String Checkout ID
    order_id String Order/transaction ID
    affiliation String Store or affiliation from which this transaction occurred (for example, Google Store)
    subtotal Number Order total after discounts but before taxes and shipping
    total Number Subtotal ($) with shipping and taxes added in. Note that our Google Analytics Ecommerce destination accepts total or revenue, but not both. For better flexibility and total control over tracking, we let you decide how to calculate how coupons and discounts are applied
    revenue Number Revenue ($) associated with the transaction (including discounts, but excluding shipping and taxes)
    shipping Number Shipping cost associated with the transaction
    tax Number Total tax associated with the transaction
    discount Number Total discount associated with the transaction
    coupon String Transaction coupon redeemed with the transaction
    currency String Currency code associated with the transaction
    products Array Products in the order
    products.$.product_id String Database id of the product being viewed
    products.$.sku String Sku of the product being viewed
    products.$.category String Product category being viewed
    products.$.name String Name of the product being viewed
    products.$.brand String Brand associated with the product
    products.$.variant String Variant of the product
    products.$.price Number Price ($) of the product being viewed
    products.$.quantity Number Quantity of a product
    products.$.coupon String Coupon code associated with a product (for example, MAY_DEALS_3)
    products.$.position Number Position in the product list (ex. 3)
    products.$.url String URL of the product page
    products.$.image_url String Image url of the product

    Example:

    analytics.track('Order Completed', {
  checkout_id: 'fksdjfsdjfisjf9sdfjsd9f',
  order_id: '50314b8e9bcf000000000000',
  affiliation: 'Google Store',
  total: 27.50,
  subtotal: 22.50,
  revenue: 22.50,
  shipping: 3,
  tax: 2,
  discount: 2.5,
  coupon: 'hasbros',
  currency: 'USD',
  products: [
    {
      product_id: '507f1f77bcf86cd799439011',
      sku: '45790-32',
      name: 'Monopoly: 3rd Edition',
      price: 19,
      quantity: 1,
      category: 'Games',
      url: 'https://www.example.com/product/path',
      image_url: 'https:///www.example.com/product/path.jpg'
    },
    {
      product_id: '505bd76785ebb509fc183733',
      sku: '46493-32',
      name: 'Uno Card Game',
      price: 3,
      quantity: 2,
      category: 'Games'
    }
  ]
});

    Note

    • The sku and product_id don’t have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.
    • The Order Completed event is aliased to the Completed Order event from E-Commerce spec v1 - 5/11/16.

    Order Refunded

    Fire this event whenever an order/transaction was refunded.

    Be sure to include all items in the cart as event properties, with the same properties from the previous “Order Completed” call.

    This event supports the following semantic properties:

    Property Type Description
    order_id String Order/transaction ID

    Example:

    analytics.track('Order Refunded', {
  order_id: '50314b8e9bcf000000000000',
  total: 30,
  currency: 'USD',
  products: [
    {
      product_id: '507f1f77bcf86cd799439011',
      sku: '45790-32',
      name: 'Monopoly: 3rd Edition',
      price: 19,
      quantity: 1,
      category: 'Games',
      url: 'https://www.example.com/product/path',
      image_url: 'https://www.example.com/product/path.jpg'
    },
    {
      product_id: '505bd76785ebb509fc183733',
      sku: '46493-32',
      name: 'Uno Card Game',
      price: 3,
      quantity: 2,
      category: 'Games'
    }
  ]
});

    Note

    The sku and product_id don’t have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

    Order Cancelled

    Fire this event whenever an order/transaction was cancelled.

    Note

    Not all destinations accept arrays as properties. Refer to individual destination documentation for more information on supported events and properties.

    Be sure to include all items in the cart as event properties, with the same properties from the previous calls.

    This event supports the following semantic properties:

    Property Type Description
    order_id String Order/transaction ID
    affiliation String Store or affiliation from which this transaction occurred (for example, Google Store)
    total Number Revenue ($) with discounts and coupons added in.
    revenue Number Revenue ($) associated with the transaction (excluding shipping and tax)
    shipping Number Shipping cost associated with the transaction
    tax Number Total tax associated with the transaction
    discount Number Total discount associated with the transaction
    coupon String Transaction coupon redeemed with the transaction
    currency String Currency code associated with the transaction
    products Array Products in the order
    products.$.product_id String Database id of the product being viewed
    products.$.sku String Sku of the product being viewed
    products.$.category String Product category being viewed
    products.$.name String Name of the product being viewed
    products.$.brand String Brand associated with the product
    products.$.variant String Variant of the product
    products.$.price Number Price ($) of the product being viewed
    products.$.quantity Number Quantity of a product
    products.$.coupon String Coupon code associated with a product (for example, MAY_DEALS_3)
    products.$.position Number Position in the product list (ex. 3)
    products.$.url String URL of the product page
    products.$.image_url String Image url of the product

    Example:

    analytics.track('Order Cancelled', {
  order_id: '50314b8e9bcf000000000000',
  affiliation: 'Google Store',
  total: 30,
  revenue: 25.00,
  shipping: 3,
  tax: 2,
  discount: 2.5,
  coupon: 'hasbros',
  currency: 'USD',
  products: [
    {
      product_id: '507f1f77bcf86cd799439011',
      sku: '45790-32',
      name: 'Monopoly: 3rd Edition',
      price: 19,
      quantity: 1,
      category: 'Games',
      url: 'https://www.example.com/product/path',
      image_url: 'https://www.example.com/product/path.jpg'
    },
    {
      product_id: '505bd76785ebb509fc183733',
      sku: '46493-32',
      name: 'Uno Card Game',
      price: 3,
      quantity: 2,
      category: 'Games'
    }
  ]
});

    Note

    The sku and product_id don’t have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

    Coupons

    These are events that might occur when dealing with coupons in your ecommerce.

    Coupon Entered

    Fire this event whenever a coupon is entered either on a cart or on an order/transaction.

    This event supports the following semantic properties:

    Property Type Description
    order_id String Order/transaction ID, if applicable
    cart_id String Cart ID, if applicable
    coupon_id String Coupon ID

    Example:

    analytics.track('Coupon Entered', {
      order_id: '50314b8e9bcf000000000000',
      cart_id: '923923929jd29jd92dj9j93fj3',
      coupon_id: 'may_deals_2016'
    });

    Note

    This has no effect in GA enhanced e-commerce, as that destination pulls from the coupon field on the order events. Refer to Segment’s Google Analytic documentation for more information.

    Coupon Applied

    Fire this event whenever a coupon is successfully applied to either a cart or an order/transaction.

    This event supports the following semantic properties:

    Property Type Description
    order_id String Order/transaction ID, if applicable
    cart_id String Cart ID, if applicable
    coupon_id String Coupon ID
    coupon_name String Coupon name
    discount Number Monetary discount applied through the coupon

    Example:

    analytics.track('Coupon Applied', {
      order_id: '50314b8e9bcf000000000000',
      cart_id: '923923929jd29jd92dj9j93fj3'
      coupon_id: 'may_deals_2016',
      coupon_name: 'May Deals 2016',
      discount: 23.32
    });

    Note

    This has no effect in GA enhanced e-commerce, as that destination pulls from the coupon field on the order events. Refer to Segment’s Google Analytic documentation for more information.

    Coupon Denied

    Fire this event whenever a coupon is denied from either a cart or an order/transaction.

    This event supports the following semantic properties:

    Property Type Description
    order_id String Order/transaction ID, if applicable
    cart_id String Cart ID, if applicable
    coupon_id String Coupon ID
    coupon_name String Coupon name
    reason String Reason the coupon was denied

    Example:

    analytics.track('Coupon Denied', {
      order_id: '50314b8e9bcf000000000000',
      cart_id: '923923929jd29jd92dj9j93fj3'
      coupon: 'may_deals_2016',
      reason: 'Coupon expired'
    });

    Note

    This has no effect in GA enhanced e-commerce, as that destination pulls from the coupon field on the order events. Refer to Segment’s Google Analytic documentation for more information.

    Coupon Removed

    Fire this event whenever a coupon is removed from either a cart or an order/transaction.

    This event supports the following semantic properties:

    Property Type Description
    order_id String Order/transaction ID, if applicable
    cart_id String Cart ID, if applicable
    coupon_id String Coupon ID
    coupon_name String Coupon name
    discount Number Monetary discount applied through the coupon

    Example:

    analytics.track('Coupon Removed', {
  order_id: '50314b8e9bcf000000000000',
  cart_id: '923923929jd29jd92dj9j93fj3'
  coupon_id: 'may_deals_2016',
  coupon_name: 'May Deals 2016',
  discount: 23.32
});

    Note

    This has no effect in GA enhanced e-commerce, as that destination pulls from the coupon field on the order events. Refer to Segment’s Google Analytic documentation for more information.

    Wishlisting

    These events may occur if your ecommerce supports wishlist features.

    Product Added to Wishlist

    Fire this event when a customer adds a product to their wish list.

    This event supports the following semantic properties:

    Property Type Description
    wishlist_id String Wishlist ID to which the product was added to
    wishlist_name String Wishlist name to which the product was added to
    product_id String Database id of the product being viewed
    sku String Sku of the product being viewed
    category String Product category being viewed
    name String Name of the product being viewed
    brand String Brand associated with the product
    variant String Variant of the product
    price Number Price ($) of the product being viewed
    quantity Number Quantity of a product
    coupon String Coupon code associated with a product (for example, MAY_DEALS_3)
    position Number Position in the product list (ex. 3)
    url String URL of the product page
    image_url String Image url of the product

    Example:

    analytics.track('Product Added to Wishlist', {
  wishlist_id: 'skdjsidjsdkdj29j',
  wishlist_name: 'Loved Games',
  product_id: '507f1f77bcf86cd799439011',
  sku: 'G-32',
  category: 'Games',
  name: 'Monopoly: 3rd Edition',
  brand: 'Hasbro',
  variant: '200 pieces',
  price: 18.99,
  quantity: 1,
  coupon: 'MAYDEALS',
  position: 3,
  url: 'https://www.example.com/product/path',
  image_url: 'https://www.example.com/product/path.jpg'
});

    Note

    The sku and product_id do not have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

    Product Removed from Wishlist

    Fire this event when a customer removes a product from their wish list.

    This event supports the following semantic properties:

    Property Type Description
    wishlist_id String Wishlist ID to which the product was added to
    wishlist_name String Wishlist name to which the product was added to
    product_id String Database id of the product being viewed
    sku String Sku of the product being viewed
    category String Product category being viewed
    name String Name of the product being viewed
    brand String Brand associated with the product
    variant String Variant of the product
    price Number Price ($) of the product being viewed
    quantity Number Quantity of a product
    coupon String Coupon code associated with a product (for example, MAY_DEALS_3)
    position Number Position in the product list (ex. 3)
    url String URL of the product page
    image_url String Image url of the product

    Example:

    analytics.track('Product Removed from Wishlist', {
  wishlist_id: 'skdjsidjsdkdj29j',
  wishlist_name: 'Loved Games',
  product_id: '507f1f77bcf86cd799439011',
  sku: 'G-32',
  category: 'Games',
  name: 'Monopoly: 3rd Edition',
  brand: 'Hasbro',
  variant: '200 pieces',
  price: 18.99,
  quantity: 1,
  coupon: 'MAYDEALS',
  position: 3,
  url: 'https://www.example.com/product/path',
  image_url: 'https://www.example.com/product/path.jpg'
});

    Note

    The sku and product_id don’t have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

    Wishlist Product Added to Cart

    Fire this event when a customer moves a product from their wish list to their cart.

    This event supports the following semantic properties:

    Property Type Description
    wishlist_id String Wishlist ID to which the product was added to
    wishlist_name String Wishlist name to which the product was added to
    cart_id String Cart ID to which this product was added to
    product_id String Database ID of the product being viewed
    sku String Sku of the product being viewed
    category String Product category being viewed
    name String Name of the product being viewed
    brand String Brand associated with the product
    variant String Variant of the product
    price Number Price ($) of the product being viewed
    quantity Number Quantity of a product
    coupon String Coupon code associated with a product (for example, MAY_DEALS_3)
    position Number Position in the product list (ex. 3)
    url String URL of the product page
    image_url String Image url of the product

    Example:

    analytics.track('Wishlist Product Added to Cart', {
  wishlist_id: 'skdjsidjsdkdj29j',
  wishlist_name: 'Loved Games',
  cart_id: '99j2d92j9dj29dj29d2d',
  product_id: '507f1f77bcf86cd799439011',
  sku: 'G-32',
  category: 'Games',
  name: 'Monopoly: 3rd Edition',
  brand: 'Hasbro',
  variant: '200 pieces',
  price: 18.99,
  quantity: 1,
  coupon: 'MAYDEALS',
  position: 3,
  url: 'https://www.example.com/product/path',
  image_url: 'https://www.example.com/product/path.jpg'
});

    Note

    The sku and product_id don’t have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

    Sharing

    With many ecommerce stores integrating with social apps or other sharing capabilities, these events might be useful if you are tracking customers sharing product information.

    Product Shared

    Fire this event when a customer shares a product.

    This event supports the following semantic properties:

    Property Type Description
    share_via String Method of sharing
    share_message String Message that the sender sent
    recipient String Recipient of the sharing
    product_id String Database ID of the product being viewed
    sku String Sku of the product being viewed
    category String Product category being viewed
    name String Name of the product being viewed
    brand String Brand associated with the product
    variant String Variant of the product
    price Number Price ($) of the product being viewed
    url String URL of the product page
    image_url String Image url of the product

    Example:

    analytics.track('Product Shared', {
  share_via: 'email',
  share_message: 'Hey, check out this item',
  recipient: 'friend@example.com',
  product_id: '507f1f77bcf86cd799439011',
  sku: 'G-32',
  category: 'Games',
  name: 'Monopoly: 3rd Edition',
  brand: 'Hasbro',
  variant: '200 pieces',
  price: 18.99,
  url: 'https://www.example.com/product/path',
  image_url: 'https://www.example.com/product/path.jpg'
});

    Note

    The sku and product_id don’t have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

    Cart Shared

    Fire this event when a customer shares a shopping cart.

    Note

    Not all destinations accept arrays as properties. Refer to individual destination docs for more information on supported events and properties.

    This event supports the following semantic properties:

    Property Type Description
    share_via String Method of sharing
    share_message String Message that the sender sent
    recipient String Recipient of the sharing
    cart_id String Shopping cart ID
    products Array Products displayed in the product list
    products.$.product_id String Product id displayed on the list

    Example:

    analytics.track('Cart Shared', {
  share_via: 'email',
  share_message: 'Hey, check out this item',
  recipient: 'friend@example.com',
  cart_id: 'd92jd29jd92jd29j92d92jd',
  products: [
    { product_id: '507f1f77bcf86cd799439011' },
    { product_id: '505bd76785ebb509fc183733' }
  ]
});

    Reviewing

    These events can be useful for tracking product related reviews.

    Product Reviewed

    Fire this event when a customer reviews a product.

    This event supports the following semantic properties:

    Property Type Description
    product_id String Product’s ID
    review_id String Review ID
    review_body String Review body
    rating String Review rating

    Example:

    analytics.track('Product Reviewed', {
  product_id: '507f1f77bcf86cd799439011',
  review_id: 'kdfjrj39fj39jf3',
  review_body: 'I love this product',
  rating: '5'
});

    This page was last modified: 17 Apr 2024

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